Growing up in Pretoria, Lucinda dreamed of becoming a veterinarian, drawn by her deep love for animals. While surgery was not her calling, her curiosity and creativity led her into business and hospitality, where she has forged a unique path as a mixologist and entrepreneur. As founder of Lucy’s Magique, Lucinda champions Bantu Mixology, crafting heritage-inspired cocktails that celebrate Southern African culture while mentoring emerging talent through her B.L.A.A.K. initiative (Bold Legacy of Artistry, Authenticity, and Knowledge). Her days blend creativity, strategy, and education—developing cocktails with indigenous botanicals, guiding SADC partners, mentoring bartenders, and participating in networking and cultural events. She finds inspiration in her family’s resilient women and the power of hospitality to connect people and tell stories. Lucinda’s accomplishments include winning awards at Patrón Perfectionists and Diageo World Class, judging the Monin Cup International, and features in Eat Out Guide and Glamour Magazine. Beyond work, she enjoys playing the piano as a creative and healing outlet. Her journey has taught her the value of lifelong learning and embracing challenges as opportunities for growth. Her guiding advice: create from the depths of your soul, connect with those who uplift your craft, and forge a legacy of impact, pride, and possibility —leaving a mark that inspires and empowers others.
QUALIFICATIONS
- Bachelor of Philosophy Honours in Marketing and Business Management, IMM Graduate School
- Bachelor of Commerce in Marketing and Business Management, Damelin
- Cambridge International Diploma in Business – City & Guilds
- Secretarial Diploma
- Bar Management Diploma, Bols Cocktail Academy, Netherlands
- Advanced Bartending, European Bartending School, Spain
ACHIEVEMENTS
- Being an associate marketer and business development advisor for SADC
- Pioneering Mixologist – recognised as the first woman of colour to receive multiple global awards, earning high accolades in prestigious competitions such as Patrón Perfectionists and Diageo World Class.
- Featured in Eat Out Guide Magazine and Glamour Magazine for innovative contributions to cultural storytelling in hospitality and mixology.
- International and Local Beverage Awards Judge – serves as a respected judge for global cocktail competitions, including the Monin Cup International, as well as local Angostura and South African beverage awards.