Siphiwe Sithole is the founder and chief executive farmer of African Marmalade. Her journey from a corporate career to farming is a testament to her courage and determination. She cultivates and promotes indigenous African crops, manages a growing seed bank, and trains smallholder farmers in sustainable, traditional farming methods. Her day begins at 4am with emails and task allocation, followed by hands-on fieldwork, mentoring, processing orders, and hosting farm visits or workshops. She also engages with media, speaks at strategic events, and experiments with indigenous ingredients in her kitchen. Siphiwe’s passion for indigenous foods stems from her childhood, when she learned from her maternal great-grandmother and extended family. Later, seeing the scarcity of traditional crops among South Africans and the diaspora inspired her mission to restore these foods to kitchens and markets. Her journey was catalysed by the Tony Elumelu Foundation, which provided seed funding and mentorship. Fluent in seven South African languages, Siphiwe enhances her teaching and mentorship through strong communication and cultural connections. She has expanded African Marmalade’s influence by exhibiting at the Good Life Show, sponsoring its Masterclass Kitchen, joining the SA Chefs Association Sustainability Committee, securing a 10-year offtake agreement, and guiding farmers towards organic certification. Her greatest lessons are focus and consistency, while the best advice she has received is to find a mentor who offers unwavering support, helping navigate the challenges and rewards of entrepreneurship.
QUALIFICATIONS
- Bachelor of Journalism, Rhodes University
- Post Graduate Diploma in Advertising & Marketing, AAA School of Advertising
- Certificate in Direct Marketing, South African Direct Marketing Association (through AAA, SADMA, now the Marketing Association of South Africa – MASA)
- Certificate in Public Relations Principles, Public Relations Institute of Southern Africa
- Chartered Marketer Designation CM (SA), Marketing Association of South Africa through Wits Business School
ACHEIVEMENTS
- Becoming an exhibitor and cook at the Good Life Show from 2023 and extending African Marmalade’s participation to both the Johannesburg and Cape Town shows.
- Scoring a first to get a nod to become an ingredient sponsor on the Good Life Show’s Masterclass Kitchen for both Cape Town and Johannesburg in 2025. This gave smallholder farmers an opportunity to supply mostly indigenous ingredients to Chefs and Mixologists, which increased by 80% the number of these professionals who used indigenous African ingredients. African Marmalade became the proxy, face and voice of all the farmers.
- Appointment to the SA Chefs Association Sustainability Committee.
- Getting African Marmalade to be South Africa’s go-to place for sourcing samples of indigenous plants for different academic research by post-graduate students from different tertiary institutions.
- Signing a 10-year offtake agreement with a very strategic organisation within the health and conscious living space.
- Working with a network of farmers locally and in different Southern African countries for coordinated growing and distribution of commodities.
- Becoming a supplier of different edible products as props for South Africa’s top TV series, Shaka iLembe, season 2
- Appointment as a facilitator for an Indigenous Knowledge Systems conference on the Recognition of Prior Learning.
- Getting a couple, I began mentoring them to embrace organic farming, grow high-value crops, and get their farm organically certified.
- To have one of my mentees in the Eastern Cape receive a Women Entrepreneur Award for her organic farm in 2025.